Marketing Strategies for Plastic Surgeons
Proven strategies that increase patient intake and ROI.
Good Marketing Always Begins with Strategy
Like all business strategies, you have to start with your goals. Where are you now? Where do you want to be a year from now? Five or 10 years from now? Do you even know where to begin?
Most don’t.
You begin by establishing your goals. Then, you must decide how you will reach those goals. That will look a little different for every practice, but digital marketing will always be an essential component.
Follow these guidelines when developing your digital marketing strategy.
Determine Your “Perfect Patient”
Take time to consider what kinds of patients are the most profitable—and also those that you enjoy working with the most.
While you certainly won’t turn away other kinds of patients who need your help, it makes the most sense to focus your marketing efforts most heavily toward those who bring in the most revenue. The greater the percentage of “perfect patients” you see on a day-to-day basis, the more profitable your practice will be.
Update Your Website
Your website has to be top-notch!
- Visually appealing. Your site needs appealing photos and video covering all key services you provide. This helps your patients visualize (and desire) the results that you can provide for them.
- Designed for mobile. These days, most people primarily browse the web on mobile platforms—and the proportion is only increasing. Your website MUST be optimized for use on mobile devices.
- Optimized for search. Your website needs to rank well in search engines. That means you need original and educational content – nothing “canned.” Your content should show your credentials and expertise and also make patients feel comfortable choosing your practice over others. What your patients see on your site is important, but the content and structure of your website is what ensures your site gets found!
Communicate with Your Audience
Send your marketing messages far and wide. Be sure to send compelling information via email and text. Each message should be genuine and have a purpose. No Spam!
Posting on social media accounts is another critical way to connect with your current and potential patients. This trendy, effective (and FREE!) form of communication adds a personal touch, giving patients a look inside your practice and helping them to feel comfortable seeking your help.
Advertise Your Practice
Online advertising is a must when targeting your perfect patients. Ads lead patients to your website, which then drives traffic to your practice.
In the highly competitive plastic surgery market, visibility is everything. Targeted ads through Google and Facebook will put your practice at the top of search results.
Right now, it’s more pay-to-play than ever. But you still have to spend wisely. Don’t let your ads become a money pit!
We’re the Marketing Agency for You!
Our marketing specialists take care of your digital marketing needs so you can focus on the important things – performing surgeries, running your practice, spending time with loved ones, and maybe even relaxing!
Our dedicated team will create and implement the customized marketing strategy you need to best promote your practice and bring in the patients you want to see.
Why Choose Us?
If we can fit your needs (and we’ll plainly tell you if we don’t think we can), we have the experience to back up our claims.
We know Internet marketing inside and out. We know what works, we’ve learned first-hand what doesn’t, and we work closely with our clients to promote their unique specialties and help them attract more of the ideal customers they want to see.
We’re here to offer a full range of marketing services—from web development to branding to content marketing, social, video, SEO, PPC ads, email, reputation management, and more. Not every other firm out there is able to say that.
To request your no obligation marketing consultation, just complete the form on this page. Your next step will always be up to you.